Sometimes, we forget the importance the word sorry can have when handling a social media based complaint or potential bad news press enquiry, and how sometimes saying it quickly (in the right way), before you even have the facts can have the biggest impact.
Continue reading “One word to rule them all – The importance of ‘sorry’.”
Over the last few weeks (well, various days over the last few weeks) i’ve been locked away with fellow Bromford colleagues in the Bromford Lab. I haven’t become part of a weird human trial, you can rest assured of that, instead Paul Taylor and his team have offered me the time and support needed to debate the real question that matters.
How can Bromford turn up social media to 11…
Continue reading “Social customer service? Shove it up your ‘tone of voice’”
Jarrod Williams 