Sometimes, we forget the importance the word sorry can have when handling a social media based complaint or potential bad news press enquiry, and how sometimes saying it quickly (in the right way), before you even have the facts can have the biggest impact.
Continue reading “One word to rule them all – The importance of ‘sorry’.”
Over the last few weeks (well, various days over the last few weeks) i’ve been locked away with fellow Bromford colleagues in the Bromford Lab. I haven’t become part of a weird human trial, you can rest assured of that, instead Paul Taylor and his team have offered me the time and support needed to debate the real question that matters.
How can Bromford turn up social media to 11…
Continue reading “Social customer service? Shove it up your ‘tone of voice’”
Over he last few days there’s been lots of cheese related debate about how a certain agency handles it’s approval process for social media.What you may not have seen was the ‘other side’ to the story.
If you’re not yet clued up on the President Cheese ’45-day approval process’ saga, Business Insider journalist Aaron Taube spent a day with the digital team from American integrated agency @Hugeinc. While he was there, he had a chance to experience a small segment of campaign planning and wrote a story about the journey one tweet took from boardroom to online.
Continue reading “The other-side to the unBRIElievable tweet that took 45-days to mature.”
I’ve recently blogged about the true value of a media degree, and given a lecture to Birmingham City University Media students on breaking into the industry, but when asked what the 10 essential skills for the future pr practitioner are, I begin to stumble.
You see there are two different trains of thought to follow. The personal skills and the practical skills, both as incredibly important as each other. Indeed, no amount of on the job training can teach you how to handle a particularly tense meeting where your client is asking for the world (managing expectations being a current buzzword of mine), but then, being a born communicator can’t help you create new content or understand your SEO from your PPC.
No, the pr of the future needs a mixture of personal skills, practical skills and an understanding of some key points. So after much deliberation here’s my list of 10 essential skills of the future pr professional, by no means exhaustive, but a good start for anyone looking to make their mark…
Continue reading “10 essential skills for the future PR practitioner”
It’s strange having to do this, but recently I’ve noticed more and more people criticising PR/ Communications teams for managing a business’ social media presence, and I feel the need to defend our position. People have stated that we (the comms team) just control without sharing (as childish as that sounds) and that we have no personality, tweeting out corporate messages from faceless brand accounts. … Continue reading Who should manage social media: in defence of Comms teams.
There’s been alot of discussion on what comms teams will look like in the future. How about the people who will staff them? This is how one person started a career in pr and where he sees things evolving. Orginally featured on Comms2point0
Continue reading “Stand back, we’re the next generation of PR people…”
Post orginally featured on @Allthingsic‘s top Internal Comms & Social Media blog, www.rachmiller.com.
If you hadn’t noticed from the abundance of #CIPRsm tagged tweets floating throughout the Internet, today was the day the CIPR held it’s annual social media conference. This year the conference was centred around the ‘best selling’ Share This book (which I recommend you grab a copy of) and included speakers such as O2’s Alex Pearmain, Stuart Bruce, Rob Pembrooke and many more. Continue reading “#CIPRsm: Six top points to take away…”
Jarrod Williams 